MillerCoors Launches 'Smart' Beer Tap to Tweak Bud LightInstalled at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels. Tip of the Spear Technology: TrendalyticsCGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics. Sponsored Could Your Brands Adapt To a World of Effortless Health? As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem? Rebecca Minkoff Launches Online Loyalty Program The fashion brand's new U.S. program aims to deliver a unique, personalized shopping experience. Readers' Choice Survey 2018: Consumer Experience Management The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management. Readers' Choice 2018: Editors' Picks A short list of additional vendors providing unique value to the consumer goods industry Snickers Bases Coupon Value on Social 'Hanger' The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven. First Previous 32 33 34
