Data & Analytics

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While generative AI is expected to play an increased role in digital customer journeys, very few people are currently turning to tools like ChatGPT for answers, according to one report.

XTEL shares insights on how to set up the right AI models for RGM success

The company is securing a partnership with Microsoft to use artificial intelligence and cloud-supported data and analytics tools to simplify and digitize its front and back ends and introduce efficiencies across the value chain.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.

Starbucks is advancing its data efforts by hiring Das Dasgupta as its chief data and analytics officer.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

CGT is proud to recognize Dozier as its CIO of the Year — a testament to the power of collaborative strategizing and the ability to revolutionize and upend the IT status quo with the right leader at the helm.