PepsiCo has announced that Ram Krishnan will be succeeding Kirk Tanner as the CEO of PepsiCo Beverages North America. Krishnan is currently serving as PepsiCo's CEO of International Beverages and chief commercial officer.
Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed.
Late summer, a public IPO filing from Instacart revealed an investment from consumer goods company PepsiCo. Now the company shared details about how it hopes to reap the rewards of its $175 million-dollar backing.
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
