Product Information Management

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Check out this sneak peek at the second annual Consumer Goods Pulse Check study and benchmark your post-pandemic preparedness.

Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.

The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.

In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs.

Crocs is automating its image management lifecycle for more engaging, visual-first consumer experiences.

The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.