Product Information Management

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.