Promotion Management

Using AI to Translate Insight into Action

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.
Nielsen Helps China’s JD.com Launch Price Optimization Tool

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.
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Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing
Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.
Industry Share Group: Revenue Growth Management

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.
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TPM Study 2018: Becoming a Modern, Faster Organization

Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy.
AB InBev Taps Accenture Tool to Help Africa Sales

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.
Lands’ End Unveils New Collection on Facebook Live

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.

Driving Media Strategy with ‘Consumer Mix’ Modeling