Social Media

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report.

Collective Bias, Bentonville, Arkansas, has released an in-depth analysis of Thanksgiving to help marketers and brands succeed this holiday season.

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable.

For bratwurst lovers in certain markets, March can be a confusing month.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.